Active Theory

creative studio

The challenge

Redesigning a website for a creative studio is always a big responsibility. Users sometimes react negatively to changes in interactions that have become familiar, which can bring down ratings.

I worked with Active Theory to audition dozens of design concepts until we found the perfect solution for improving the design while keeping users comfortable with familiar interactions.


It was truly a novel experience for me to participate in an ambitious, large-scale project like Active Theory. I took on the job of market research, strategy elaboration, development, and of course, getting creative with visuals.

I worked through dozens of design concepts throughout the lengthy collaborative process and successfully created an unforgettable design for the mobile and desktop application. Oh, and did I mention that I built the website from scratch?