Active Theory

creative studio

The challenge

Redesigning a website for a creative studio is always a big responsibility. Users sometimes react negatively to changes in interactions that have become familiar, which can bring down ratings.

I worked with Active Theory to audition dozens of design concepts until we found the perfect solution for improving the design while keeping users comfortable with familiar interactions.

Approach

It was truly a novel experience for me to participate in an ambitious, large-scale project like Active Theory. I took on the job of market research, strategy elaboration, development, and of course, getting creative with visuals.

I worked through dozens of design concepts throughout the lengthy collaborative process and successfully created an unforgettable design for the mobile and desktop application. Oh, and did I mention that I built the website from scratch?