financing app

The challenge

ImaliPay is an AI and ML powered API proprietary technology that harnesses “gig work” transaction data history into tailor made and recommended alternative financing and inclusion services for those working and trading on gig platforms.

My challenge was to come up with a tailor-made financial wellness platform offers unique features that sets ImaliPay apart from both traditional institutions or exploitative digital financial services operating across Africa today.

Keep some money aside for emergencies and create a safety net.
Set financial goals and achieve them to grow your hustle.


I dreamed up a new corporate identity and updated the look and feel of the product. The content is presented in short blocks, which enhances reception.

I 100% met the goal and the ImaliPay digital presence reflects a product that includes uniqueness and visual satisfaction during interaction.