Mark Kimathi

Product Design Lead — Cashia

• Building and maintaining a comprehensive design system, ensuring consistency and efficiency across all Cashia products while improving scalability and usability.
• Leading the design and development of the Cashia Super App, integrating a digital wallet and structuring the architecture for the payment gateway to create seamless user experiences.
• Designing the Payment Links Platform, a product aimed at simplifying online transactions for businesses and individuals, enhancing the ease of making and receiving payments.
• Conducting UX audits, usability testing, and in-depth user research with merchants, gathering insights to refine Cashia’s products, improve engagement, and increase conversion rates.
• Collaborating closely with business, engineering, and commercial teams, ensuring that product design aligns with company goals, technical feasibility, and market needs.
• Heading the end-to-end product and design cycle, overseeing everything from ideation, prototyping, testing, and final execution to ensure high-quality output.
• Designing the Cashia Admin Portal and Merchant Dashboard, optimizing workflows, increasing operational efficiency, and improving user management.
• Designing and developing the Cashia website, ensuring brand harmonization and a seamless user experience across digital platforms.
• Spearheading the product development cycle and architecture, implementing industry best practices to create robust and scalable digital solutions.
• Leading brand harmonization efforts, ensuring a cohesive and visually consistent identity across all Cashia products and platforms.

Lead Product Designer (Consultant) — Value Chain Factory

• Provided strategic design leadership, guiding teams to create impactful digital experiences while aligning product goals with business strategies.
• Led UX audits, usability testing, and user research with merchants, identifying pain points and opportunities to enhance product functionality and user satisfaction.
• Designed and optimized enterprise applications, ensuring an intuitive, accessible, and highly functional user experience.
• Collaborated with cross-functional stakeholders, including executives, developers, and marketing teams, to ensure seamless implementation of design solutions.
• Led the design of eCitizen, a government services platform serving 13M+ users, revolutionizing public service access and improving efficiency.
• Spearheaded the National Revenue Authority of South Sudan project, simplifying revenue collection processes, increasing compliance, and improving transparency.
• Developed PesaFlow, an automated payment system facilitating seamless transactions for governments, enterprises, and individuals.

Front-End Developer & UX/UI Designer — Cellulant

• Designed and developed engaging, high-performance web and mobile applications, ensuring seamless user experiences across devices.
• Developed and maintained user interfaces for large-scale financial applications, focusing on security, performance, and usability.
• Created intuitive experiences for:
  • Tingg App, used in 33 countries, processing millions of transactions, offering an integrated financial ecosystem.
  • Stanbic & DTB Banking Apps, streamlining customer interactions, enhancing security, and improving user accessibility.
  • Agrikore, a financial platform enabling seamless digital payments for businesses and individuals in Nigeria.
• Conducted user research and usability testing with merchants, leveraging insights to enhance functionality and user engagement.
• Worked with cross-functional teams, including developers, business analysts, and marketing, to ensure a holistic approach to product development.
• Implemented responsive design principles and accessibility best practices, ensuring compliance with web standards and improving product inclusivity.

Product Designer & Web Developer — TechGenius Kenya

• Led UX/UI design and front-end development across various digital products, creating engaging and intuitive experiences for users.
• Conducted extensive market research, user research, and usability testing with merchants, ensuring that product design aligned with actual user needs.
• Designed wireframes, prototypes, and high-fidelity mockups, refining digital interfaces for optimal usability and engagement.
• Worked with cross-functional teams, including engineers, marketers, and stakeholders, to drive innovation and deliver high-quality digital solutions.
• Developed scalable, performance-optimized web applications, utilizing modern technologies to enhance functionality and usability.

Kenya Methost University

• Bachelor of Science in Computer Information Systems

• Design Leadership & Strategy
• Product Vision & Roadmap Development
• User-Centered Design & Accessibility
• Cross-functional Team Collaboration
• Data-Driven UX Research & Usability Testing
• Prototyping & High-Fidelity UI Design
• Design Systems & Scalable Frameworks
• Agile & Lean Product Development
• Stakeholder Engagement & Communication
• Mentorship & Team Growth

• Design — Figma, Adobe Suite, Sketch, InVision, Affinity Suite
• Development — HTML, CSS, JavaScript, Vue.js, VS Code
• Collaboration — Jira, Confluence, Slack, Notion
• Prototyping & Testing — Maze, UserTesting, Hotjar

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