techgenius

branding / logo design /
ux & ui design / web design

In collaboration with the techgenius team, we focused on changing the look and feel into a fluid and evolving state of design that was simple and authentic.

Typographically, I wanted to experiment with the capabilitieof variable type across interactive and print platforms. "Open Sans" and "Oswald" were the most straightforward and unadorned variable typeface we could find that offered the range of proportional shifts we were looking to experiment with.

The website brought the concept to life visually, leveraging the dynamic interactive capabilities of variable type.