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An everything app

Cashia

Cashia App preview

Project Overview

Cashia is a super app social marketplace that aims to aggregate all services, including financial, social, banking, and more under one roof.

The objective was to create a seamless and user-friendly platform that empowers users to access a wide range of services and interact with their social circles while providing an intuitive and cohesive experience.

Cashia Logo
Cashia app services page
Cashia debit card
Cashia app mini app switch

Research phase

User interviews, Market
& Competitor analysis

I engaged in user interviews to grasp the needs, pain points, and expectations for a multi-service platform. Simultaneously, I delved into the analysis of prevailing super apps and social marketplaces, identifying successful features, user experiences, and best practices.

Additionally, a thorough examination of competitors' offerings allowed me to pinpoint gaps and areas for improvement within Cashia.

Cashia App wallet landing page

Information
architecture

To ensure a coherent and intuitive user experience, I organized the platform into distinct sections.

Cashia App marketplace page
Main app — Overview of personalized recommendations, quick access to frequently used services, and instant social updates.
Cashia app Wallet page mini view
Wallet — Integrates mobile money, peer to peer transactions, banking, budgeting, investment, and payment services.
Cashia app marketplace checkout button
Marketplace — A directory of various services like shops, drinks, groceries, travel, food delivery, healthcare, etc.
Cashia App reels view
Social Hub — video on demand and a tailored social experience.

Design
considerations

User Experience

I implemented a seamless onboarding process, leveraging progressive profiling to gather essential user data and provide a personalized experience. I designed a user-centric navigation system with intuitive icons and clear labels, ensuring easy access to different sections. To address user concerns, I incorporated robust security measures, transparent data handling, and options to control privacy settings.

Employing machine learning algorithms, I personalized service recommendations and social content based on user behavior and preferences. I carefully crafted the interface, using a cohesive color scheme, intuitive typography, and consistent visual elements to create an aesthetically pleasing and user-friendly experience.

Cashia App preview

Testing phase

Usability testing &
Feedback integration

I conducted usability tests with a diverse group of users to identify pain points, navigational challenges, and areas for improvement. The valuable user feedback was then incorporated to enhance the platform's usability and overall user experience.

Cashia App navbar preview
Cashia App withdraw money card

Conclusion

Through a user-centered design approach, Cashia is poised to become a successful web platform and super app social marketplace that aggregates various services, enhances financial management, and fosters meaningful social interactions. The platform's seamless user experience, personalization, and strong emphasis on privacy and security should contributed to its popularity among tech-savvy users, offering a true one-stop solution for modern-day users' needs. Future iterations will continue to refine the platform based on user feedback and emerging technological trends.

C ashia App full App preview