A fashion store
Gigi Wear
Project Overview
Gigi Wear is a popular women's fashion brand that offers a wide range of stylish and affordable clothing and accessories. The company is looking to expand its digital presence by creating a user-friendly ecommerce website and mobile app to enhance the shopping experience for its customers.
Objective
To design and develop an ecommerce website and app that provides an exceptional user experience, showcases Gigi Wear's products effectively, and encourages online sales.
Research
and discovery
User research &
competitor analysis
I conducted user interviews and surveys to comprehend the preferences, needs, and pain points of Gigi Wear's target audience—women aged 18-45 with an interest in fashion. Simultaneously, I analyzed competitors' websites and apps to identify industry best practices and potential areas for differentiation.
Additionally, I reviewed Gigi Wear's existing content, including product photos, descriptions, and branding materials, to determine which assets could be repurposed for the new digital platform.
Design
and prototyping
Responsive design
& Prototyping
I crafted a clean, modern, and visually appealing interface for Gigi Wear that harmonizes with the brand identity, employing a color palette and typography resonating with the target audience.
Ensuring responsiveness, the website and app offer a consistent, optimized experience across diverse devices and screen sizes. Interactive prototypes were developed to simulate user interactions, facilitating feedback collection from both stakeholders and potential users.
User testing
Usability &
A/B Prototyping
I conducted usability tests with a small group of participants to identify usability issues and design flaws, iterating on the designs based on received feedback. Additionally, A/B tests were implemented on various design elements and features to assess and determine which variations yielded better performance in terms of engagement and conversions.