A payments super app
Tingg
Project Overview
Tingg is a mobile payment app that aims to revolutionize how people make payments in Africa. The app allows customers to collect and make payments easily and securely, addressing the challenges of cross-border transactions and fostering financial inclusion across the continent.
Objective
To design an intuitive and user-friendly mobile app and an online platform that enables customers to send, receive, and manage payments seamlessly anywhere in Africa.
Research phase
User research,
& competitor analysis
I conducted interviews and surveys with a diverse group of potential users from different African countries to understand their needs and preferences regarding mobile payment solutions.
In addition, I analyzed existing mobile payment apps in Africa, identifying strengths, weaknesses, and opportunities for improvement.
Define phase
User persona
I created a user persona based on the research findings. "Mary", is a 35-year-old entrepreneur from Nigeria, she runs a small business and frequently conducts cross-border transactions with suppliers in Ghana and Kenya.
Ideation phase
Feature
prioritization
Based on user needs and pain points, I priotized key features that made the app more intuitive and personalized.
Design phase
Information Architecture
& Visual Design
I established a clear and intuitive information architecture to facilitate smooth navigation within the platform. Developing low-fidelity wireframes for key screens, my focus was on simplicity, consistency, and ease of use.
The resulting design encompasses a clean and modern user interface with a vibrant color scheme that not only reflects the diverse culture of Africa but also maintains a professional look.
Prototyping phase
Prototyping &
Usability testing
I constructed an interactive prototype using Figma, Sketch, and Miro to illustrate the app's flow and gather early feedback from users. Subsequently, I conducted usability testing with a small group to pinpoint potential pain points and areas for improvement in the design.
Implementation
and launch
Working with the development team, we ensured that the platform's infrastructure was distributed across multiple data centers to enhance reliability and availability.
We designed the platform to be lightweight, accommodating lower-end smartphones prevalent in some regions. We implemented robust security measures, including compliance with local regulations and international data protection standards.